Designing across industries, solving with purpose.

With 12 years of experience, I’ve navigated diverse challenges in retail, healthcare, automotive, and banking—applying the right tactics while keeping human-centered design at the core.

Increasing Customer Retention at the Dealership

A 24% increase in Prepaid Maintenance Plan sales, resulting in savings for the customer and loyalty for the dealership.

#Service Design, #DealershipCX

Boosting Revenue and Driving Customer Value

Unlocking a $1.2 million revenue opportunity while streamlining dealership workflows in a low-inventory market.

#ProblemDiscovery, #Enterprise SaaS, #DealershipCX

Removing Process Waste with Jobs-to-be-Done

Eliminating 55% of inefficiencies to create faster, more accurate employee workflows.

#Jobs-to-be-Done, #EmployeeWorkflow, #Automotive

From Investments to Cost-Savings

Enabling $3 million in cost savings while unlocking benefits for users, integrators, and dealers.

#UXDesign, #EnterpriseTools, #Automotive

Saving Hours by Streamlining Visitor Management

See how I demonstrated saving nurses 7.5 hours, securing the client acquisition.

#Service Design, #HealthcareCX

Designing an Efficient TSA Security Kiosk Interface

Reducing staffing needs by 33%, maintaining verification speed, and eliminating security gaps from manual checks

#Product Design, #AirportCX