About
A certified HCD & Jobs-to-be-Done facilitator, specializing in bringing clarity to teams, aligning stakeholders, and accelerating product development by revealing friction points in the customer experience with detailed journey mapping, compelling storytelling, and thoughtful UI design.
Over the years, I’ve cultivated a leadership style rooted in active listening, mentorship, and empowerment. Beyond UX, I’m a husband and father who is passionate about teaching and personal growth. I also serve as President of Carrollton Toastmasters Club where I teach and motivate members to overcome their challenges when speaking in public.
Open to UX Design, UX Architect, and Product Design opportunities in Dallas, TX ♡
Power Ups
A collection of the most impactful certifications and courses I recommend for leveling up skills.
Run HCD workshops
Identify high ROI opportunities
Tell the customer story
Merge user and business goals
Career Journey
2022 - Present | Lead UX Architect
Cox Automotive
I’ve embraced working within the problem space and facilitating human-centered design (HCD) activities.
2018 - 2021 | Lead Sr. UX Designer
NEC
Here I created user experiences for cutting-edge digital biometrics technology across multiple verticals.
2015 - 2017 | Lead UX Designer & Prototyper
JCPenney
I dipped my toes in the world of UX and the scientific approach to design (Design Thinking).
2012 - 2015 | Lead Web Developer
Culturefarm
As the web dev, I learned logo design, color schemes, and font pairing from graphic designers.
2010 - 2019 | Freelance Designer & Developer
The University of North Texas at Dallas
I started freelancing in college and the flexibility with which I approached each project.
Kind Words
As UX/UI designer Luis was always prepared to get the project rolling. His initial designs were instrumental in laying the groundwork for the application team. Luis is very team-oriented and was excellent at working through changes and implementing new requirements. Thanks to his work our UI team was able to quickly develop a superb UI experience for our customers. I was fortunate enough to work with Luis and wish him the best in his future endeavors.
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Robert Magri
Sr. Software Design Engineer at NEC Corporation of America