Empowering Businesses:
Designing a Seamless Interface for Digital Biometric Services
Role: User Experience Designer
Background
In 2019, the new direction was towards a SaaS model, specifically PaaS. The goal was to empower customers with biometric identification services via the cloud.
The Goal
A person’s journey through in any sector can be optimized to use facial recognition and other modalities for services that required identification and authorization.
Businesses can onboard their customers and use the biometrics services to create their unique business applications.
Gathering Information
For most people, a digital biometrics platform doesn’t fill the imagination with references. It was a challenge to wrap my head around it, let alone image a user interface.
With UX Canvas template, I was able to cover the most important bases which lead me to to ask key questions to inform the design.
Abstract to Concrete
A marketplace where customers can view content about products, solutions, and industries targeted. Customers can subscribe and manage products and/subscriptions.
The Object Oriented UX approach visualizes the pieces that people will interact with and their relationship with one another.
Home Page
When you take a user’s perspective, you can create a visual mental model to map their decision process. The deliverable, was a great discussion point to connect home page presentation with user goals.
Comparative Analysis
The information collected suggested the platform fell in the PaaS (Platform as a Service) category. Now I could image what kind of UI were were looking to create and thus references to go observe.
Initial Sketches
Sketching is a low stakes game, there is no pressure for perfect pixels. I went through several user flows attempts until I felt I couldn’t take away any unnecessary steps.
General home page to service creation flow.
Task Based User Flow
How are we providing users a clear path towards their goal?
Register, sign in, and browse scenarios were taking in to consideration when design the user flow.
New site visitors can browser services, documentation, and ultimately create an account.
Existing users, are greeted with a dashboard of their current services with the ability add more.
Design Iterations
I presented 3 home page concept designs and with a couple of iterations we finalized home page design. This was an important as it would set the style for the rest of the other screens.
Serious tone with a focus on getting the concept across.
An emphasis on sign up steps and features.
Focused on services available and ease of start up process.
Speedup Developing
Every service had a different sets parameters that need to be filled out. I created a template design subscription process that was flexible enough to accommodate the initial set of services offered.
1. Pricing presentation
2. Parameter inputs
3. Service information
Outcome
The platform was launched internally for teams to test and needed to set up environments for customers. Feedback and new usage use cases were reported, these were prioritize for the next phase.
Lessons
The quality of a product is only as good as the information used to created it.
Put key information in a central location, the right questions will formulate.
Use methods to synthesize abstract concepts to concrete visuals.