With 12 years of experience, I’ve navigated diverse challenges — applying best practices that place people at the center.
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For over a decade, I have led Strategy, Research, and Service Design initiatives that drive user-centric innovation and business growth.
Cox Automotive
Enterprise SaaS
UX Research
Jobs-to-be-Done
B2B
Employing research to identify and address employee workflow inefficiencies.
-55%
Inefficiencies
-30%
Breach Rates
-25%
Data Errors
NEC
Public Safety
Product Design
Desktop
Designing an AI surveillance application end-to-end for security personnel.
10 Total
Usability Tests
MVP
Launch
Award
Received
Healthcare
Service Design
Responsive Web
Saving nursing staff hours with a new patient visitor management service.
+ 31%
Time Efficiency
UX Strategy
Leadership Influence
Storytelling
Empowering auto dealers in a low inventory market with needed platform features.
$1.2M
Unlocked Revenue
Dealership
Mobile
Tablet
Increasing pre-paid maintenance plan sales, resulting in customer savings and loyalty.
+24%
Customer Retention
Santander Bank
UX Design
Leading an end-to-end employee internal website redesign.
-50%
Information Discoverability