UX Instructor⬩HCD & JTBD FacilitatorÂ
Bridging 10+ years of enterprise SaaS expertise with the future of AI: designing intelligent service-industry interfaces and teaching mixed methods design research with AI as a professor at UT Dallas.
Selected Work
đź”’ Ziosk (Password Protected)
Signal Over Noise — Designing an AI Powered Insights Engine
Service Industry
Lead Designer
Product Design
Responsive Web
100%
Comprehension Rate
83%
Task Success Rate
+3.5/hrs/wk
Projected Time Saved
NEC
Designing an Efficient TSA Security Kiosk Interface
Tablet
Desktop
Public Safety
Product Design
Product Design
+33%
Operational Efficiency
+30%
Passenger Verification
99.98%
Verification Accuracy
Cox Automotive
Streamlining the User Workflow & Unlocking $3M in Cost Savings
Enterprise SaaS
Desktop Web
Product Design
B2B
Automotive
100%
Usability Success
+40%
Workflow Efficiency
$3M
Cost Savings
I've Worked With
UX Articles
Revealing the UX Entropy
As designers, we love selling the upside: “Here’s how we’ll improve users’ lives.” But great visions also answer: “What happens if we do nothing?”
Stop the UX Research Bottleneck
Why moving from project-based to continuous UX research enables a reduction in research time.
Luis Martinez
I believe the magic of product design happens when teams are deeply connected—to each other and to the user.
As a UX & Product Designer, my superpower is facilitation. I use proven, human-centered workshops and methods to cut through the noise, build shared understanding, and get everyone on the same page. This creates a clear runway for us to execute a powerful design strategy with confidence and clarity.
Key Strengths
Instructor
As a UTD professor, I bridge theory and industry practice through engaging lectures on ethical AI design research methods.
Facilitator
I keep teams in sync and ideas flowing with expert facilitation—turning collaboration into innovation and alignment into action.
Leadership
As Toastmasters President, I led with purpose—aligning leaders, driving engagement, and fostering a culture of growth to elevate the entire club.
Speaker
I sharpen my public speaking skills while empowering others through thoughtful, constructive feedback—turning words into impact.
Power Ups
Kind Words
Mark Walker
Product Leader – Cox Automotive
Luis consistently demonstrated exceptional talent in leading large-scale discovery efforts and crafting strategic approaches to address challenges ranging from greenfield solutions to ambiguous process hurdles.
Morgan Bryant
Agile Leader – Cox Automotive
I attended a user design class facilitated by Luis, and it was an extremely valuable experience. His teachings were both beneficial and engaging, creating a comfortable environment for sharing ideas!
Mack Nakawaga
VP of Business Development – NEC
I have worked with Luis for over three years and have always known him to be a creative and responsible individual. His UX/UI design, customer management skills, and expertise were vital several global company projects.