UX & Product
Design Leader
Guiding teams through the cosmos of collaboration, facilitating strategic alignment, turning visions into realty.
Don't aim for the stars—let's build the rockets to get there.
🚀✨
I've Worked With
Portfolio
With 12 years of experience, I’ve navigated diverse challenges — applying best practices that place people at the center.
TSA Airport Security
Kiosk Interface Design
End-to-end design of new kiosk, increase operation efficiency, passenger throughput, and airport security.
#Product Design #AirportCX
Facial Recognition Security System
Spear headed the end-to-end design, achieved 83% usability success, pilot released, team recognized.
#Product Design #Public Safety
Visitor Check-in Service
Service design that saved nursing staff hours in tedious tasks to focus on critical admin work.
#Service Design #Healthcare
Enterprise Data Exports
Designing a platform tool, streamlining user workflows, and unlocking $3M in cost-savings.
#Enterprise UX #Support Tools #Automotive
Securing Platform Investment
Demonstrating customer pain through influential storytelling, empowering dealers in a changing market.
#UX Strategy #B2B #Automotive
Removing Process Waste with Jobs-to-be-Done
Eliminated 55% of inefficiencies in incentive authoring for faster error-free incentive data in desking tools.
#UX Strategy #B2B #Automotive
Thought Pieces
Start with the Human Experience
Everything that can be invented has been invented but everything that has been invented is constantly changing.
Stop the UX Research Bottleneck
Reducing UX research, empowering organizations to move from project-based to a continuous approach.
Luis Martinez
Hello! I'm a seasoned UX & Product Design Leader with 10+ years experience in navigating the universe of business challenges with end-to-end human-centered design best practices. I specialized in orchestrating cross-functional silo-breaking collaboration, clearing the path for results-drive UX team work.
A husband and father who is passionate about learning through teaching and mentoring. Based in North Dallas, TX.
My Services Include
Discovery •
Through a discovery engagement, I help organizations visualize high ROI customer problems through strategic research, producing simple to understand artifacts e.g. experience maps, service blueprints, opportunity maps.
Design •
I provide end-to-end design execution from concepts to development ready artifacts e.g. user flows, prototypes, usability results, production designs, and design systems.
Leadership •
From design team coaching to executive workshop facilitation & storytelling. I am adept in communicating complexity into simple terms, deep diving when needed.
Highlights
Workshop Facilitator
Employing human-centered design methods, achieving alignment and inclusion.
Learning by Teaching
Design Thinking corporate instructor and Toastmaster mentor, supporting the growth of others.
Intentional Communicator
Active Toastmaster & Club President, delivering speeches, evaluations, and leading group discussion.
Kind Words
"Luis consistently demonstrated exceptional talent in leading large-scale discovery efforts and crafting strategic approaches to address challenges ranging from greenfield solutions to ambiguous process hurdles."
Product Leader
"I attended a user design class facilitated by Luis, and it was an extremely valuable experience. His teachings were both beneficial and engaging, creating a comfortable environment for sharing ideas!"
Agile Leader
"I have worked with Luis for over three years and have always known him to be a creative and responsible individual. His UX/UI design, customer management skills, and expertise were vital several global company projects."
VP of Business Development