UX Instructor⬩HCD & JTBD Facilitator
10+ years leading end-to-end design for enterprise SaaS solutions. Currently focused on designing intuitive AI-agent interfaces for SMBs and teaching Design Research Methods using AI ethically at The University of Texas at Dallas.
Selected Work
Every project is its own universe
Coming Soon
Crafting an AI-powered CRM Messaging Solution for SMBs
AI
Product Design
Mobile App
In-Progress
Designing an Efficient TSA Security Kiosk Interface
Tablet
Desktop
Public Safety
Product Design
Product Design
+33%
Operational Efficiency
+30%
Passenger Verification
99.98%
Verification Accuracy
Cox Automotive
Streamlining the User Workflow & Unlocking $3M in Cost Savings
Enterprise SaaS
Desktop Web
Product Design
B2B
Automotive
80%
Usability Success
+40%
Workflow Efficiency
$3M
Cost Savings
I've Worked With
UX Articles
Revealing the UX Entropy
As designers, we love selling the upside: “Here’s how we’ll improve users’ lives.” But great visions also answer: “What happens if we do nothing?”
Stop the UX Research Bottleneck
Why moving from project-based to continuous UX research enables a reduction in research time.
Luis Martinez
I believe the magic of product design happens when teams are deeply connected—to each other and to the user.
As a UX & Product Designer, my superpower is facilitation. I use proven, human-centered workshops and methods to cut through the noise, build shared understanding, and get everyone on the same page. This creates a clear runway for us to execute a powerful design strategy with confidence and clarity.
Expertise
Facilitator
I keep teams in sync and ideas flowing with expert facilitation—turning collaboration into innovation and alignment into action.
Leadership
As Toastmasters President, I led with purpose—aligning leaders, driving engagement, and fostering a culture of growth to elevate the entire club
Speaker
I sharpen my public speaking skills while empowering others through thoughtful, constructive feedback—turning words into impact.
Power Ups
Kind Words
Mark Walker
Product Leader – Cox Automotive
Luis consistently demonstrated exceptional talent in leading large-scale discovery efforts and crafting strategic approaches to address challenges ranging from greenfield solutions to ambiguous process hurdles.
Morgan Bryant
Agile Leader – Cox Automotive
I attended a user design class facilitated by Luis, and it was an extremely valuable experience. His teachings were both beneficial and engaging, creating a comfortable environment for sharing ideas!
Mack Nakawaga
VP of Business Development – NEC
I have worked with Luis for over three years and have always known him to be a creative and responsible individual. His UX/UI design, customer management skills, and expertise were vital several global company projects.