Available for Work
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UX Instructor ⬩ HCD & JTBD Facilitator
10+ years executing end-to-end design to support enterprise SaaS experiences. Currently designing AI-agent interfaces for SMBs and teaching Ethical Design Research Methods with AI at The University of Texas at Dallas.
Selected Work
Every project is its own universe
Coming Soon
Designing an AI-powered CRM Messaging Solution for SMBs
AI
Product Design
Mobile App
In-Progress
Designing an Efficient TSA Security Kiosk Interface
Tablet
Desktop
Public Safety
Product Design
Product Design
+33%
Operational Efficiency
+30%
Passenger Verification
99.98%
Verification Accuracy
Cox Automotive
Streamlining the User Workflow & Unlocking $3M in cost savings
Enterprise SaaS
Desktop Web
Platform Tools
Product Design
Design Leadership
B2B
Automotive
80%
Usability Success
+40%
Workflow Efficiency
$3M
Cost Savings
I've Worked With
UX Articles
Revealing the UX Entropy
As designers, we love selling the upside: “Here’s how we’ll improve users’ lives.” But great visions also answer: “What happens if we do nothing?”
Stop the UX Research Bottleneck
Why moving from project-based to continuous UX research enables a reduction in research time.
Luis Martinez
I'm a seasoned UX & Product Designer who believes great design happens in true collaboration. I use human-centered facilitation to turn cross-functional teams into creative powerhouses that align strategy and design like constellations, connecting dots that others don't see.
Beyond the design galaxy, I am a husband and father who is passionate about learning through experience. Based in a galaxy far far away... Carrollton, TX.
Expertise
Facilitator
I keep teams in sync and ideas flowing with expert facilitation—turning collaboration into innovation and alignment into action.
Leadership
As Toastmasters President, I led with purpose—aligning leaders, driving engagement, and fostering a culture of growth to elevate the entire club
Speaker
I sharpen my public speaking skills while empowering others through thoughtful, constructive feedback—turning words into impact.
Kind Words
Mark Walker
Product Leader – Cox Automotive
Luis consistently demonstrated exceptional talent in leading large-scale discovery efforts and crafting strategic approaches to address challenges ranging from greenfield solutions to ambiguous process hurdles.
Morgan Bryant
Agile Leader – Cox Automotive
I attended a user design class facilitated by Luis, and it was an extremely valuable experience. His teachings were both beneficial and engaging, creating a comfortable environment for sharing ideas!
Mack Nakawaga
VP of Business Development – NEC
I have worked with Luis for over three years and have always known him to be a creative and responsible individual. His UX/UI design, customer management skills, and expertise were vital several global company projects.